India’s marketing and advertising business is second only to China in the Asian region. This is expected to grow at a rate of 16.8 % annually. Current marketing and Ad spending is around Rs 55,000 Crore of which 8% is spending on promotional products, making this Rs 4,500 Crore annual business. Market transparency, globalization, E business and digitalization have made a re-think necessary in the sales and marketing arena. However in the visual clutter of today’s lifestyle a logo still communicates the name, the reason and the object for which it stands for.
Today promotional merchandise, corporate incentives and branded products are increasingly showing their value in the sales, marketing, communications and advertising mix. We conducted an in-depth independent research on the role and effectiveness of promotional merchandise. The results were as follows.
66% of those surveyed said they could remember the brand on a promotional product they received in the last year
79% said they were likely to do business with the company in the future
84% said a branded promotional gift increased brand awareness
87% said they kept a promotional gift for longer than 12 months.
Promotional merchandise can be a very cost effective choice and the right product selection can provide a long-lasting brand reminder. A logoed product makes a high number of impressions, not just for the user but also the viewer. It also is a call to action and a reminder of the brand. Promotional merchandise can deliver a higher or equal return on investment to most other forms of advertising.
Almost all major countries have an exhibition exclusively for Promotional Products. It is now time for India to have its own Promotional Products Exhibition. Listed below are some of the international exhibitions and countries where they are held.