Promotional Marketing in Politics

Know how political marketing has taken a shape over a period of time.

We as masses can have numerous reasons behind making our choice in an election. It could be anything between the candidate’s consistency of performance in the last years to the materialistic influences. Of course, it is no more a well kept secret, is it? Though it is a bit difficult to contemplate differences between the jarring slogans put across by each candidate that sum up to one and the same thing. What sticks to the mind is something that we don’t really take in consideration while counting the influencing voting factors.



This one factor has to be promotions with all the graphic images and messages of media campaigns that just swap in our head as we hear the candidate’s name. Marketing plays a huge driving force in helping masses perceive a political party’s concept and image. Somewhat similar to the business marketing, political marketing tool helps the party make an emotional connect with the audience. This connect can is usually created either by an agenda or with promotional products. Another thing that is common in between the two marketing sectors is that both go through intricate market research and data analysis.



It is difficult to get through people’s mind and understand their needs and for what they are looking out in the political candidate. Again just gauging their needs is not enough. The very next hurdle is to put it across rightly and make it reach to the maximum number of audience. With a growing interference of media, there are chances of matter getting diluted and presented as a totally different output. At such times, promotional campaigns can help to cut and stream the media interpretations that prevent delusion. It also helps deliver the unadulterated agenda of party or candidate to the audience.



There are various ways to promote and spread the word. Print media has been a commonly and largely used media as it helps to reach to the households. Whereas, signages and banners are usually proved methods to grab mass attention whilst making larger impact. Social media being a new and major wave not only helps to spread the word but also it allows in getting mass reaction on social issues and craft campaigns based on the reactions. Promotional products make a best way to make the audience feel as the part of the agenda along with a personal touch.



Plan for an effective marketing strategy backing your promotional product as you meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

For visitors registration visit – PPAI Expo 2017 Pre-registration 


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